Doctor Lead Flow
Own Your Marketing Challenge: Official Rules
Founding class, 2026. Updated September 15, 2026.
01Sponsor
The Own Your Marketing Challenge ("Challenge") is run by Doctor Lead Flow LLC, Miami, Florida ("Sponsor," "we"). The Challenge is a contest decided by skill. Chance plays no part in picking winners.
02Challenge period
- The Challenge runs for 6 weeks. Your week 1 starts on your program start date, shown in your portal.
- Founding class enrollment closes September 30, 2026 at 11:59 PM Eastern Time, or when 50 members have joined, whichever comes first.
- Final submissions are due 7 days after the end of your week 6 ("Final Deadline"). The portal shows your exact date.
- Winners are announced on the live graduation call, with the date announced in your portal.
03Who can enter
You can enter if all of the following are true when you join and when prizes are awarded:
- You are at least 18 years old and a legal resident of the 50 United States or DC, where this contest is permitted. Void where prohibited. Members in a state that does not permit it can still complete the program and earn a certificate of completion, but cannot win prizes.
- You are an enrolled founding member of the Own Your Marketing Challenge, and your account is in good standing: paid in full, or current on any payment plan you used at checkout.
- You are not a current Doctor Lead Flow agency client, and you have not been one in the 90 days before joining.
- You are not an employee, contractor or immediate family member of Sponsor.
- If you win the grand prize, you cover your own ad spend beyond the $500 Sponsor provides.
One entry per enrolled clinic or practice. If more than one person from the same practice is enrolled, the practice counts as one entrant.
04How to enter
Enrolled founding members are entered automatically. To be eligible for a prize, you must meet every requirement in Section 5 by the stated deadlines, using the Challenge tab in your portal.
05What you must submit
| Requirement | When | What counts |
|---|---|---|
| Starting numbers | By the end of week 1 | Leads, bookings, show rate, plan acceptance rate, monthly revenue and new patients for the 30 days before you started. |
| Social media analytics | Week 1 and again in week 6 (2 in total) | A screenshot of your platform analytics for the last 30 days, showing the account name and date range. |
| Weekly check-ins | At least 5 of 6 weeks | Your weekly numbers logged in the portal. |
| Content | Every week from week 3 | A link to each public post, the date posted and the Content Vault format used. |
| Week 1: Leverage and offer | By the end of week 1 | Your leverage audit, your practice on one page, and one offer built. |
| Week 2: Market and reactivation | By the end of week 2 | Your competitor ad study, three ad concepts and one reactivation campaign sent. |
| Week 3: Attention | By the end of week 3 | Your founder story published and a week of content posted. |
| Week 4: Leads and follow-up | By the end of week 4 | Your lead magnet and landing path, plus who owns follow-up. |
| Week 5: Closing and retention | By the end of week 5 | Your package menu, one written process, and your review and referral asks. |
| Week 6: Numbers and agent | By the Final Deadline | Your weekly readout and your AI assistant answering from your own numbers. |
| Ads | By the Final Deadline | The ad creative plus an Ads Manager screenshot showing campaign name, date range, spend, impressions, clicks, click rate, leads, cost per lead, appointments and cost per appointment. |
| Landing page | By the Final Deadline | A working link to the page your ads send people to. |
An ad campaign counts toward scoring only if it spent at least $300 or reached at least 1,000 impressions. Boosted or paid posts do not count toward content growth.
06Proof and verification
- Revenue and booking numbers must be backed by a screenshot or export from your payment system, practice software or CRM, showing the date range.
- Ad numbers must come from Meta Ads Manager or the ad platform you used. Numbers typed without a matching screenshot are not scored.
- Content posts must stay public until winners are announced.
- Finalists may be asked to confirm any number live on a short screen-share call within 7 days of our request.
- A number that cannot be verified is scored as zero. Submitting false or altered information disqualifies you.
07No patient information
Never submit protected health information. Before you upload, black out or crop out patient names, faces, photos, contact details, dates of birth, treatment records and lead form responses. Submissions that show patient information are rejected and deleted. By submitting, you confirm you have the right to share everything in your submission.
Your submissions
- You promise each submission is your own work or you have permission to use it, contains no patient information, and follows the advertising, medical board and platform rules that apply to you.
- You keep ownership of your submissions. You give Sponsor a non-exclusive, royalty-free right to use them to run and judge the Challenge. Sponsor will feature a submission in its marketing only if you agree in writing.
- You agree to cover Sponsor's losses from claims caused by your submissions or by you breaking these rules.
08Judging
Dr. Emeka Ajufo and the Doctor Lead Flow team judge eligible entrants using the criteria below. Scores are based only on what you submitted and what we verified.
| Category | How it's judged | Points |
|---|---|---|
| Improvement | Change in your own numbers from your starting numbers to your last 30 days, measured against yourself, not other clinics. | 25 |
| Content | Consistency (10): weeks with posts. Creativity (10): use of Content Vault formats and originality. Growth (5): analytics at the end compared with week 1. | 25 |
| Ads | Creative quality, plus click rate, cost per lead and cost per appointment, compared with your own first campaign and with similar treatments. | 20 |
| Landing page | Creativity and clarity: one clear offer, one clear call to action, easy to use on a phone. Conversion rate may break ties. | 15 |
| Offer, follow-up and retention | Quality of your stage 1, 3 and 4 submissions. | 10 |
| Showing up | Live call attendance and community participation. | 5 |
| Total | 100 |
Prizes go only to entrants who meet every requirement in Section 5. If fewer entrants qualify than there are prizes, the remaining prizes are not awarded.
The top 5 scores are finalists and may be asked to verify their numbers (Section 6). If two finalists tie, the higher Improvement score wins. If still tied, the higher Ads score wins. Judges' decisions are final.
09Prizes
Grand prize (1 winner). Approximate value $3,500.
- 90 days of coaching with Dr. Emeka Ajufo, valued at $3,000 ($1,000 per month, our standard coaching price), including one complete marketing campaign that Sponsor builds, prepares and launches for the winner. Coaching and the campaign build are described in a separate agreement the winner signs before starting. That agreement will not require any payment or commitment beyond the 90 days. Anything after that is optional and needs a separate paid agreement.
- The winner stays responsible for the accuracy and legality of claims about their practice. Sponsor may decline to run any ad it believes breaks advertising, medical board or platform rules.
- Up to $500 in ad spend, paid by Sponsor directly to the ad account used during the 90 days. Unused ad spend is forfeited at the end of the 90 days. The winner pays nothing to Sponsor for the coaching or the campaign build, and covers ad spend above $500.
- Services must start within [60] days of the winner announcement.
Runner-up prizes (2 winners)
- Two 1:1 business growth sessions with Dr. Emeka Ajufo, used within 90 days.
- A recorded 1-hour interview about the winner and their practice, which Sponsor may edit and publish on its social media accounts. Sponsor decides the editing, timing and platforms and does not promise any number of views or followers.
Every graduate
- A certificate of completion for completing all requirements in Section 5, plus recognition on the graduation call. The certificate is not accredited and does not provide CE or CME credit.
Prizes cannot be transferred, sold or exchanged for cash. Sponsor may substitute a prize of equal or greater value if a prize becomes unavailable. Sponsor does not guarantee any business result from any prize.
10Winner notice and claiming
- Winners are announced on the graduation call and notified by the email on their portal account.
- Winners must reply and return any required forms (including a W-9 and a publicity release) within 14 days. Otherwise the prize is forfeited and goes to the next-highest eligible score.
11Taxes
Prizes are taxable income to the winner at their approximate retail value. Winners are responsible for all taxes. Sponsor will send an IRS Form 1099 for prizes worth $600 or more and needs a completed W-9 before awarding the prize.
12Publicity
Where allowed by law, winners agree that Sponsor may use their name, practice name, city, likeness, voice, submitted results and interview content in marketing, without further payment. Sponsor will never publish patient information.
13Disqualification
Sponsor may disqualify anyone who submits false or altered information, includes patient information after being asked to remove it, tries to manipulate judging, harasses other members or staff, requests a refund or chargeback, or breaks these rules or the program terms.
14General terms
- Sponsor may change, suspend or cancel the Challenge if something beyond its control affects it. If cancelled, Sponsor will judge eligible submissions received up to that point.
- Sponsor is not responsible for lost, late or unreadable submissions, or for technical problems with third-party platforms.
- To the extent allowed by law, Sponsor is not liable for indirect, incidental or consequential damages, lost profits or business results arising from the Challenge or any prize. Sponsor's total liability is limited to the program fees you paid.
- These rules are governed by Florida law. Disputes will be resolved individually in the state or federal courts located in Miami-Dade County, Florida.
- Submissions are stored in your portal and used only to run and judge the Challenge. Screenshots are deleted within 12 months after winners are announced, except materials a winner agrees to let Sponsor feature.
- Void where prohibited. If any part of these rules is unenforceable, the rest still applies.
- If these rules and the sales page ever conflict, these rules control. Sponsor will keep the sales page consistent with these rules.
15Winners list and contact
For the winners list, email contact us within 60 days of the graduation call. Questions about the Challenge go to the same address.